Crackdown on Fake Reviews - Government Issues Warning to E-commerce Sites

Crackdown on Fake Reviews - Government Issues Warning to E-commerce Sites

Crackdown on Fake Reviews The UK government is taking a decisive stand against the prevalent issue of fake online reviews, which significantly undermines consumer trust . E-commerce retailers have been cautioned that fake reviews will soon be classified as prohibited practices, with new guidelines expected to be released in the coming months. This initiative will hold businesses accountable for displaying fraudulent star ratings and user testimonials on their platforms, aiming to enhance consumer experiences when shopping online. Last year, the consumer advocacy group Which? highlighted the widespread nature of fake reviews. Despite repeated efforts by the Competition and Markets Authority, fake review requests on platforms like Amazon, Google, and Trustpilot have continued to thrive, often facilitated through Facebook groups. The Battle Against Fake Reviews Continues Fake online reviews plague the web on a massive scale. In 2022 alone, Amazon identified over 23,000 social media groups, wi…